JO Sims invests in new Innovation Centre

JO Sims invests in new Innovation Centre

Lawrence Brackstone at the new Innovation Centre

Fruit business JO Sims, one of the UK’s leading suppliers of fresh fruit, fruit ingredients and healthy snacks, has invested in a new modern Innovation Centre at its Spalding site. The cutting-edge kitchen facility will enable the company to put its ingredients to the test and generate ideas to inspire customers.

JO Sims MD, Christopher Sims, commented: “This newly invested facility in the UK is focused on driving food excellence and education for the benefit of the whole of our business and our customers. This exciting facility is at the centre of our business and will drive new market and business opportunities across all of our product divisions – fresh, snacks and ingredients”.

JO Sims has welcomed experienced chef and food consultant Lawrence Brackstone to join them as product development manager.

Marketing and Innovation manager, Emma Raper was pleased to announce: “Lawrence will head up the new JO Sims Innovation Centre and provide the ‘food heart’ of our business. He brings with him a wealth of culinary and food industry expertise! We are thrilled to have him in our team”.

Jacqui Fairey, head of Ingredients is excited by the potential the Innovation Centre and the appointment of Lawrence will bring to JO Sims: “Having a purpose-built Innovation Centre with Lawrence at the helm, will enable us to build on our current food culture, ultimately helping us to win new business and open up new markets”.

Related content

Leave a reply

Food and Drink Technology