Vion Food Group seeks to expand position in Belgium with new acquisition
Image credit: Vion Food Group
Vion Food Group, an international food company active in meat and plant-based meat substitutes, has announced it intends to acquire beef producer Adriaens in Zottegem (Belgium) after a period of intensive cooperation. Through this acquisition, Vion wishes to focus on regional strengthening in Western Europe, alongside its locations in the Netherlands and Germany. Adriaens has 126 employees and these will be transferred to the new organisation.
CEO Ronald Lotgerink commented: “Our customers want to see what they are buying and where it comes from. That’s why we are working on regional chains that are assembled based on the demand from our customers. With the strengthening of our beef activities in Belgium, we will achieve a better spread of our activities for our customers in Western Europe. Together with the Adriaens team, we hope to further strengthen the Vion group’s relationships with farmers and customers in this important Western European region for beef cattle.”
Belgian cattle are known for their high-quality meat. With the intended take-over, Vion says it wishes to establish a strong supply chain that guarantees quality and transparency in the beef market.