Clearly Drinks set for growth in 2021

UK-based drinks manufacturer Clearly Drinks is predicting substantial growth in 2021 after being awarded BRC AA, the highest score possible in the global standard of food safety and the announcement of a new canning line, as well as the introduction of new apprenticeship and leadership management programmes. Growth will also be supported by the expansion of its Perfectly Clear range, and the relaunch of its Upstream and Revolution Waves brands this summer.

Clearly Drinks has already experienced unprecedented growth after a record year of results in 2019 with revenue growth of 33% and a tenfold increase in EBITDA, followed by continued investment in new technology and product launches in 2020. The north east based firm was able to very quickly respond and adapt to business disruption and uncertainty caused by the global pandemic; which enabled business continuity and strong performance throughout.

As a result of its continued growth and investment in a new canning line, Clearly Drinks has announced its new apprenticeship scheme as well as a leadership and management programme. The apprenticeship scheme in partnership with Derwentside College, is a two-week training programme to gain accredited qualifications for working in the manufacturing sector, as well as interview and employment opportunities with Clearly Drinks upon successful completion of the programme.

One of the first products off the canning line this April will be Northumbria Spring, pure British spring water, launching in a brand new 330ml can format. Available in both still or sparkling, the new canned Northumbria Spring water offers a more sustainable alternative to glass and PET bottled water and with new innovative technology to keep it tasting fresh from the first to the very last sip.

The business recently announced its commitment to support the environment and drive positive industry change, by reducing 640 tonnes of plastic, finding a recyclable solution for all branded packaging and working towards reducing energy consumption by 6%, all by 2022. It has since been awarded ISO 14001 accreditation which recognises businesses that reduce their environmental footprint with more efficient use of resources and reduction of waste.

Clearly Drinks has already achieved zero waste to landfill and its packaging is 100% recyclable, whilst its carbon footprint is industry leading at 0.14kg (Co2 per litre). The company also has an industry leading water ratio of 1:1.3 and is continuing to work to reduce water consumption and limit water waste across the business.

This year will see the drinks manufacturer also expand its Perfectly Clear brand with new red apple flavour added to the range of fruity flavoured water with zero sugar, and no artificial colours or flavourings, catered to families choosing to lead a healthier lifestyle.

Clearly Drinks’ Upstream and Revolution Waves brands will also be relaunching this summer. Upstream, a range of premium zero-sugar adult soft drinks containing only 3 calories per can, relaunches in summer with a brand-new packaging design and exciting and adventurous flavour combinations. Revolution Waves, a fruity water with zero sugar, also relaunches this summer with added vitamins and minerals, and new packaging.

Mick Howard, CEO at Clearly Drinks, said: “Despite the global pandemic, we have continued investing in new technologies here at Clearly Drinks as well the launch of new products and planning for two relaunches. We have an exciting year ahead with our new can line, the expansion of our Perfectly Clear range, and the relaunch of our Upstream and Revolution Waves brands. We’re in a strong position to continue to grow with our people development programmes, developing our leadership and recruiting local talent with the skills to get into the manufacturing sector, and the opportunity of a career at Clearly Drinks.”

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