Clearly Drinks relaunches its Perfectly Clear range
UK based drinks manufacturer, Clearly Drinks is re-launching its Perfectly Clear flavoured water brand in February 2020, with a new fruitier product and distinct visual identity.
Targeting families, the all new Perfectly Clear aims to bring new shoppers into the flavoured water market by offering a healthier choice to sugary juice and carbonated drinks.
The current range includes flavours such as summer fruits, strawberry and lemon & lime as well as brand-new flavours orange & mango and peach & apricot, sold in 330ml, 500ml and 1.5 litre bottles. All flavours are zero sugar.
Perfectly Clear current stockists include Waitrose, Nisa and Farm Foods and will be available in Sainsbury’s from March 2020.
Susanne Wright, head of marketing at Clearly Drinks, said: “We’ve taken natural strong fruit flavours and mixed them with our own Northumbria spring water to deliver a brand new Perfectly Clear product, all with zero sugar. With growing concerns over obesity and diseases associated with obesity, the preference for low calorie drinks has risen considerably over the last few years. As a result, consumers have migrated away from sugary juice and carbonated drinks and want healthier alternatives for themselves and their families.
“We believe Perfectly Clear will prove a big hit with families with its strong fruity flavours, bright and bold packaging and zero sugar offering.”
Perfectly Clear draws crystal clear spring water at source directly from on-site boreholes at its North East headquarters. The local water acts as a basis for the fresh flavour of the fruity and sparkling flavoured water which contains no artificial colours or flavourings.
Perfectly Clear is part of Clearly Drinks strong house of brands including Northumbria Spring, Revolution Waves and Upstream, a zero-sugar premium sparkling water. Perfectly Clear RRP: £0.45 330ml, £0.79 500ml and £0.95 1.5 litres.