Double success for K’s Wors with launch of linear Boerie Dogs

The gradual relaxing of the UK’s lockdown inevitably leads to a flurry of garden-based activity as families tidy their flower beds whilst ferreting around at the bottom of the garden to discover the state of the BBQs they popped into hibernation only a few months earlier.

BBQs mean all manner of important decisions need to be made, from which marinades, condiments and side salads to which rolls and meat selections. But no single decision is bigger than the all-important sausage selection, which is where K’s Wors’ new Boerie Dogs are introduced.

A Boerie Dog is the slender, linear cousin of the generously-proportioned, tightly coiled boerewors, a noble sausage of Southern African descent that’s so revered its recipe is protected by South African law.

Double success for K's Wors with launch of linear Boerie DogsAccording to K’s Wors co-founder, Dee Mapasure, “The Boerie Dog is a deliciously decadent derivation of the much-loved boerewors, that comes in either straight Beef or a sublime 3 Meat blend (beef, lamb and pork) and whose ‘straight as a die’ proportions are ideally suited to an onion/relish lined bap.’ Like boerewors before them, Boerie Dogs are a tasty, artisanal sausages made from 92% British meat and a generous dash of authentic Southern African spices.”

K’s Wors is a Manchester-based business that sells in Ocado (and from 17 April, Costco) in addition to a nationwide network of independent convenience stores, delis, garden centres and Afro-Caribbean stores (and also K’s Wors Online to end consumers & trade).

Mapasure concludes: “A second nationwide listing has been an absolute godsend for a small, local business like ours, not simply with regards helping our economies of scale but encouraging the independent trade that here is a brand that will truly differentiate their sausage fixture.

“Boerie Dogs & Boerewors bring an extra dash of gastronomic wow/World Cuisine appeal to a buoyant yet samey sausage fixture (£861m/ +17%) that has benefitted from a growing surge in ‘small splurges’ and ‘Comfort Food’ pushes as families up their ‘home cuisine’ game to compensate for a void of fantastic pub grub and restaurant meals.”

Boerie Dogs cost £6.49 for a 530g pack (4 pack £19.99).

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