Sugar confectionery manufacturer R Crawford (Northern) Ltd has launched Vimto Fizzy Lollipops with individual bar coded sticks in new drawer boxes designed for instant shelf and counter top display.

Working in conjunction with packaging expert Belmont Packaging, Vimto Fizzy lollipops have already made new distribution gains in the convenience sector – aided, of course, by the fact that the lollies can be scanned by electronic tills up and down the country.

The drawer boxes are digitally printed ‘on demand’ using Belmont’s new corrugated packaging print service and are ideal for all sectors of the confectionery trade. There are 100 lollipops inside, wrapped in eye-catching metallic foil wrappers, with the Vimto fizzy taste and a retail price of 10p per item.

Darren Butterworth, sales director at Crawfords, comments, “We were looking for ways to offer our products to a wider range of customers across multiple sectors away from the traditional jars. These drawer displays are really proving to have been the right choice with customers from the smallest shops to the largest multiples having interest in the product.”

Sean Moloney, managing director at Belmont, added: “We are delighted to be supporting such a well-established brand with an innovative dispenser design, coupled with our unique ‘on demand’ print service. Vimto has been very quick to realise the benefits of variable print on corrugated products and we look forward to helping them drive increased sales via printed shelf trays and dispensers into the future.”