Finlays launches Just Add Water range of tea and botanical powder blends

Finlays has launched a full solution for beverage brand owners looking to create convenient, healthy, and refreshing beverages for on-the-go consumption.

Just Add Water is a new range of tea and botanical powder blends that taps into consumer demand for beverages with associated functional benefits. Each blend is packaged in white label single-serve sachets and dissolves instantly in cold water.

With over one third of global consumers carrying refillable water bottles and 79% of European consumers preferring perceived functional benefits in food and drink form, Just Add Water is designed to meet growing demand for healthy and flavourful ways to enhance water while on the go.

The range features premium tea extracts from The Wellbeing Collection by Finlays which are rich in naturally derived bioactive compounds associated with functional and health benefits. The blends also support clean label claims by containing no added sugar, being low in calories, and free from artificial colours, flavours and preservatives.

Combining its bush-to-cup supply chain in tea with leading extraction facilities, Finlays’ range of own label solutions are packaged in ready-to-print plain sachets. This offers brand owners the flexibility to apply their own branding, ready to take to the market.

The four recipe blends have been fully developed according to key trends and are designed to align to morning, noon, evening and night-time use. They are:

  1. Immunity – a blend of green tea, apple and ginger flavours enhanced with baobab and acacia, which are known prebiotics, designed to kickstart consumers’ mornings.
  2. Antioxidant – the Antioxidant blend contains purple tea, a rare variety of tea that boasts a vibrant colour and is rich in anthocyanin, an antioxidant.
  3. Energy – the Energy blend helps power consumers from work to workout with a revitalising blend that contains black tea, guarana and ginseng extracts.
  4. Digestion – containing black tea and acacia extracts, Digestion blend taps into consumer demand for products that perceive to manage digestion issues.

Finlays marketing manager Bethany Ruane said today’s consumers are increasingly mindful of their environmental impact and are turning away from single-use plastics towards refillable water bottles.

She added: “Our expertly formulated blends contain a precise balance of tea extracts, which consumers associate with an array of health benefits, botanicals and natural flavours. Our blends give brand owners just what they need to be able to offer consumers healthy, flavourful and convenient ways to enhance their water on the go.”

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