Fearne & Rosie Healthier Jams announce Waitrose listing

Fearne & Rosie, the healthier, happier reduced sugar jam brand, has announced a full range refresh alongside securing a Waitrose listing of its new family size 300g jars.

The refresh features an all-new aesthetic and revitalised brand values designed to further dial up the ‘more fruit less sugar’ messaging and communicate its natural taste credentials, positioning Fearne & Rosie as a ‘go to’ family jam brand.

The new look features inviting, real fruit images, educational nutritional tips for parents as well as its recently awarded Great Taste accolades. A revamped DTC website has also launched at www.fearneandrosie.co.uk.

The rebrand comes at a hugely exciting time for Fearne & Rosie, having seen significant growth across its expanding network of retail partners. This week sees its new family size jars launching in 155 Waitrose stores nationwide.

The retailer will be taking Strawberry (containing 31 strawberries per jar) and Strawberry Super Berry (containing 63 super berries; jam-packed with strawberries, blackcurrants and blueberries) variants.

Bursting with natural fruity goodness, but with 40% less sugar than an average jar of jam, the larger family size jars represent excellent value for money, each containing x30 servings, RSP £3.20/300g. Both flavours were recently recognised in the recent Great Taste Awards, praised by judges for their fresh flavours and healthier credentials.

Backed by serial FMCG entrepreneur, Giles Brook, the business is carving out a niche for itself as the healthier family jam brand.

Founder, Rachel Kettlewell, says she is passionate about helping families eat a little healthier, and that’s why she founded Fearne & Rosie.

“This refreshed brand identity communicates even more than ever, our all-natural, healthier jam positioning, while remaining true to the brand’s vibrant personality,” Kettlewell said.

“With back to school upon us, I’m beyond excited to be launching our new family size jars in Waitrose, further continuing Fearne & Rosie’s strong growth trajectory and offering more consumers a healthier jam proposition. It’s been a busy few months, working on the brand refresh, hiring new team members and planning for the future – there’s lots in the pipeline to get excited about, that’s for sure.”

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