Flat-surface label applicator introduced

Primera Technology, a manufacturer of specialty printers, has introduced its new AP550e Flat-Surface Label Applicator.

AP550e is a semi-automatic label applicator that makes it fast and easy to precisely apply product and identification labels onto a wide range of flat surfaces such as rectangular or tapered bottles, boxes, packages, bags, pouches, lids, tins and much more. Labels are applied straight, without wrinkles or folds, in exactly the location desired. This gives finished products a highly professional look and significantly increases the number of containers that can be labeled per hour versus manually applying labels.

To operate, the user places the container in the mechanism and pulls the arm to the container. Variable spacing, memory for up to nine jobs, and a counter with built-in LED display are all included. Additionally, no air-pressure supply is required, which can be a significant advantage over other label applicators that require expensive, noisy and maintenance-prone air compressors.

“The AP550e Label Applicator is an affordable, easy-to-use device that helps our customers increase their production rates,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Perhaps even more important, it significantly enhance a product’s image. With AP550e, labels are applied straight and in precisely the same place on every package. It’s well-recognised that the better your packaging looks, the more you’ll likely sell.”