Purity Soft Drinks announces sales boost with new listings

Purity Soft Drinks, the business behind the Juiceburst and Firefly soft drinks brands, has announced new listings in Sainsbury’s and Co-op stores across the country.

Firefly is now available in Co-op stores for the very first time, with its Kiwi, Lime & Mint 330ml and Peach & Green Tea products available across the chain’s Central England stores.

Juiceburst has also significantly expanded its distribution across Co-op stores nationwide, with its Orange 500ml, Apple 500ml and Watermelon & Raspberry 500ml bottles now available in 262 stores.

Meanwhile, Juiceburst has also increased its presence across Sainsbury’s main stores, Local stores and petrol station forecourt units nationwide. Juiceburst’s Apple 500ml bottles are now available in 158 Sainsbury’s Local stores, 169 Sainsbury’s petrol station forecourt stores and 97 main Sainsbury’s stores across the UK.

Its Orange 500ml product is now available in 89 Sainsbury’s Locals, 159 Sainsbury’s petrol station forecourt stores and 13 main Sainsbury’s stores.

Sarah Baldwin, CEO at Purity Soft Drinks said: “It’s so exciting to see our soft drinks stocked in Sainsbury’s and Co-op at such widespread distribution, particularly after the level of investment we put into their marketing campaigns over the summer.

“We know that our customers love the great taste of our soft drinks, which is what’s providing the business with a strong boost and driving this growth. We can’t wait for you to see what else we have planned for both Firefly and Juiceburst.”

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