Howtian introduces next-generation stevia range for dairy

Howtian has unveiled its SoPure Galaxy-Series, a stevia product range specifically formulated to enhance dairy applications and meet growing consumer demand for healthier and more natural dairy products.

The manufacturer of natural stevia notes that according to the Food & Agriculture Organization of the UN, the global dairy market boasts an extensive consumer base, with over 6 billion of the world’s population consuming dairy products on a daily basis.

As consumer preferences shift towards healthier options — with “naturalness” as the number one claim consumers expect in their dairy products according to a 2023 Innova Market Insights Survey — the reduction of sugar in dairy products has become a significant focus for the industry.

In response to this demand, dairy product manufacturers worldwide have been developing reduced-sugar yogurts, milky beverages, and other products to cater to evolving, health-conscious consumers — with “no added sugar,” “sugar-free,” and “low sugar” claims accounting for 10-11% of all dairy innovations.

As a result, more than one third of dairy products globally have chosen to use stevia over the past five years. Stevia has emerged as an ideal sugar substitute for dairy products due to its plant-based origin and associated health benefits.

Not all stevia is created equally, says Howtian who witnessed the early challenges when adopting this natural solution for the dairy industry as not all stevia varieties deliver optimal results in every application.

To address these challenges, Howtian’s Innovation and Science Centre, in collaboration with our dairy-industry experts and partners, embarked on a mission to develop an affordable and adaptable stevia product line specifically tailored for dairy applications.

We are proud to announce the launch of our new SoPure Galaxy-Series. Its namesake “Galaxy” derives from the Greek word for “Milky Way” and reflects the company’s ambition to lead dairy manufacturers into the future of natural sugar alternatives.

“The SoPure Galaxy-Series products offer an exceptional sensory profile in dairy, closely resembling the sweetness of full-sugar benchmarks, while also reducing development time and delivering up to 45% cost savings on the sweetener compound,” explains Tom Fuzer, VP of market strategy at Howtian.

The company says that for manufacturers of dairy products the SoPure Galaxy-Series delivers a virtually identical sweetness profile to full sugar in yogurts; enhanced milky notes and prolonged fruity flavours; rich, creamy mouthfeel when combined with bulking agents; and clean label with zero calories.

The SoPure Galaxy-Series has superior sensorial performance compared to high purity Reb A — at less than half the cost of Reb M — which is attributed to its consistent solubility.

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