DrinkWell secures £600K investment to drive growth

Lower calorie drinks retailer, DrinkWell, has secured a £600,000 investment to drive its development in the better choice alcohol.

DrinkWell will use the funds to continue to support innovation, bringing new products to the market, as well as to steer growth in both the international online and offline trade.

According to the brand, the online drinks marketplace, known as the home of reduced calorie alcohol has seen phenomenal growth over the past 12 months. DrinkWell now sells to over 75,000 customers across the UK, resulting in a 50% year on year growth for 2021/2022. Strong in the lighter alcohol market, it has continued to meet increasing demand, with its new introduction to its product range which it imports, manufactures and distributes.

DrinkWell was launched in 2015 by founder and managing director, Tom Bell. Passionate about driving change in the alcohol market, Tom set out on a mission to educate consumers and the industry on alcohol alternatives, which only compromise on calories, and not taste. DrinkWell’s product range includes a variety of wine, beer and spirits, all containing a lower proportion of sugar, carbs and calories.

For the past three years, Tom Bell has also applied his passion to campaign for a greater awareness of calorie numbers in alcoholic drinks, calling for up to date nutritional labelling across all alcoholic products and menus, in line with the legislation for food and non-alcoholic drinks.

Bell comments: “The stars are aligning for DrinkWell, both as a marketplace and as a leading, innovative brand creator in the drinks industry. The team has worked incredibly hard over the past ten years to ensure we are consistently at the forefront of the reduced-calorie alcohol market, bringing exciting new products that never compromise on taste.

“Since the pandemic, there has been a huge shift in consumer’s drinking habits, with more and more people choosing to drink at home and therefore purchase alcohol online. Consumers are also becoming more motivated by healthier alternatives, so it is vital we continue to innovate and develop our product offering with this funding, in order to cater to this increasing demand.

“When legislation inevitably changes to include nutritional information for alcohol on labels and menus, we want to be seen as the ‘go-to’ provider of lower-calorie alcohol. We believe that with this funding, we are in the strongest possible position to do so.”

 

Related content

Leave a reply

Food and Drink Technology