Captain Morgan is now alcohol free
Captain Morgan, is unveiling Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold in recognition that almost fifty per ent of people aged 18 to 24 in Great Britain are looking to moderate their alcohol consumption.
Available in September across the grocery, wholesale, convenience and on-trade channels, the latest innovation offers a spiced flavour profile to the growing alcohol-free category.
Carefully developed over the past two years by parent Diageo’s innovation team, Captain Morgan Spiced Gold 0.0% has been created with intricate layers of flavour, starting with rich notes of caramel, molasses, vanilla and warm brown spices.
Captain Morgan Spiced Gold 0.0% gives those looking to moderate a spiced flavour profile, tapping into the increasing popularity of rum.
According to the makers, Captain Morgan Spiced Gold 0.0% can be used in place of Captain Morgan Original Spiced Gold in any
cocktail or drink, whether that’s created by consumers at home or by operators in the on-trade.
Samori Gambrah, global brand director at Captain Morgan commented: “With a resurgence of rum as a drink of choice and 47% of UK adults switching between alcohol and low and alcohol-free drinks (source: Kantar Alcovision Data 31st May 2023), Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative.”
Amanda Brown, liquid scientist at Diageo, added: “It’s been an exciting journey working on Diageo’s first alcohol-free dark spirit. When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love.”
Captain Morgan Spiced Gold 0.0% is the latest brand, and first dark spirit, to join Diageo’s alcohol-free portfolio, following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years.