Carlsberg upgrades Kronenbourg brewery

Carlsberg is investing €30 million (US$31.7 million) in projects to upgrade its Kronenbourg brewery in eastern France.

The Danish multinational brewer, and the producer of 1664 Blanc, Kronenbourg, and Tuborg Green beer brands, said the investment follows €25m of spending at the brewery over the last four years.

The funds will be mainly used to upgrade the facility’s bottling, packaging, and storage facilities, according to a statement from the company.

Carlsberg notes that the facility will be able to bottle 60,000 beers per hour after the new packaging line automation is installed.

Additionally, a new palletiser will be installed at the facility to enable the brewer to produce half-pallets for customers that are simpler to show in retail establishment

Carlsberg has owned Kronenbourg since 2008 when it acquired from from Heineken in an deal that granted Heineken rights to brew and sell Kronenbourg in the UK from its Manchester facility.

In 2018, Carlsberg invested €100 million in Kronenbourg to enable further modernisation, capacity expansion, and advancements in the environment, health, and safety.

Cees ‘t Hart, former CEO of Carlsberg said: “In order to continue to grow, we need to invest, and today’s announcement is a testament to our shared values and promising growth opportunities.”

Meanwhile, Kronenbourg has changed its name to Brasseries Kronenbourg “reaffirm our profession as a brewer” as the company’s name according to Anders Røed, chairman and CEO.

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