Fruit Logistica 2024 achieves resounding success with positive outcomes

According to the preliminary findings of an exhibitor and trade visitor survey, around one in two exhibitors concluded business deals during Fruit Logistica 2024.

About 90 per cent expect follow-up business to be ‘satisfactory’ to ‘very good’.

The overall assessment of exhibitors was positive: around nine out of 10 respondents would recommend Fruit Logistica to others in their business circle, and the same number plan to take part in Fruit Logistica 2025.

Among trade visitors, business activity was high too. Over 80 per cent were able to secure new business leads, while about one in three were already able to conclude business during the show.

All in all, the view among trade visitors was very positive. Around 95 per cent of the respondents said their overall impression was good and would recommend the event to colleagues or business partners. More than nine out of 10 would travel to Berlin again for Fruit Logistica 2025.

Fruit Logistica saw more than 66,000 visitors, alongside a further 24,000-plus exhibitor staff and 450 media representatives, took part in the show. 2,770 exhibitors presented their innovations. Fruit Logistica had four out of five trade visitors from abroad with visitors from 145 countries and exhibitors from 94 nations.

In statements to organisers, exhibitors expressed their delight of Fruit Logistica 2024.

Simone Keijzer, CEO, Gearbox said Fruit Logistica is an excellent opportunity to talk to decision-makers who want to take a further step towards digitalisation. “They can learn about quality control with the help of AI and understand how easily this technology can be integrated into their existing processes,” Keijzer explained.

Don van Haeff, sales advisor, Light4Food noted as Fruit Logistica represents the entire production line, it allowed it to meet existing customers who are already working with its products.

“Others get to know us at the trade fair and find the right solutions for their company. We would like to return next year with a larger stand to better meet demand,” Van Haeff said.

Benedikt Mangold, CEO, BayWa Global Produce said it was wonderful to be at Fruit Logistica again with visitors from all over the world.

Mangold said: “We are very pleased with the response and the contacts we are able to cultivate here, in two respects: on the one hand, we make new contacts with new business partners here, and on the other hand it is also important for us to meet with the teams of our subsidiaries from all over the world here once a year. Everyone has Fruit Logistica firmly in their diary.”

Mitchel Bakker, manager, Ellips said the recently launched AI platform attracted a lot of attention.

“Together with our customers we are discussing how we can expand our collaboration, finalise projects and initiate new ones,” Bakker said. “Many producers and packaging companies are reaching the size where they want to automate their processes. That is why there is keen demand for new solutions at Fruit Logistica.“

“So many of the visitors and exhibitors we spoke to said it was a really great feeling to be back at Fruit Logistica and catch up with so many people from all over the world in one place,” said event director Kai Mangelberger. “For us, that’s a really pleasing result, and makes us even more determined to build on that success. Especially in challenging times like these, face-to-face meetings at Fruit Logistica are more important than ever. With this in mind, it is certainly good news that we will not be increasing stand rental prices in the coming year.”

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