Quorn transforms packaging and promises no artificial ingredients in core frozen products

Quorn’s daring new collection seeks to change how people view its category and brand with the launch of its first range to claim high protein with no artificial ingredients.

With all artificial ingredients removed, Quorn’s best-selling vegetarian products are in retailer offering:

• Quorn Mince, now made with four ingredients
• Quorn Pieces, now made with three ingredients

High in protein and free of artificial ingredients are two major consumer objectives that are highlighted by the range’s striking, modern new packaging. Both claims received the highest rating of five stars from consumers and were supported by in-depth consumer research (System 1 Jan 2025 Category non rejectors – sample size 600). Strong testing of the new look packs has also shown improvements in consumer perceptions of flavour and health benefits as well as, crucially, purchase intent among both existing and potential customers (source: Cloud Army, 2025), indicating a substantial growth possibility.

High in Fibre, Low in Saturated Fat, and Cooks in 10 Minutes are some of the other noteworthy claims on the back of the Quorn Mince and Quorn Pieces packaging.

Quorn Swedish Style Balls will also join the no artificial ingredients range this year, alongside Quorn Strips, which have always contained no artificial ingredients. Both products will showcase the new claim as part of their switch to the new packaging.

Once in the market, the move will ensure that a significant volume of Quorn sales will be products that contain no artificial ingredients, with the frozen ingredients range currently accounting for 32% volume share of total sales (NIQ Panel, Total GB, 52 w/e 12.07.25, Quorn Foods Defined Meat Free Universe). More no artificial ingredient launches will follow in 2026.

Lucy Grogut, head of brands at Quorn Foods UK notes consumers’ love of Quorn, qualified by  it being the top meat free brand in frozen with the highest penetration (NIQ Panel, Total GB, 52 w/e 12.07.25, Quorn Foods Defined Meat Free Universe).

“But the category is evolving,” she observes. “53% of UK consumers say healthy nutrition has become more important to them in the last five years source: NIQ Global Health & Wellness Survey 2025, Q: Are you following items more, or less, important to you now than they were five years ago? – Healthy Nutrition (I.e.. What I eat & drink), and some shoppers are increasingly conscious of the ingredients in their favourite foods.

“Our high protein with no artificial ingredients range will positively influence that conversation. We’ve got 40 years of food science behind us – and this is our most simple and nutritious range yet.

“We have always said that the nutritional benefit of a food remains the most important factor in whether a product is healthy or not, and we have extensive evidence on all our products to support their place in our range.

“With this launch, we’re cutting through the confusing noise and leading a new, positive narrative for the category. Quorn’s new range provides a range of planet-friendly, simple ingredient products that deliver easy, tasty and nutritious swaps for the meals you know and love.”

Backed by a major campaign launching in October, the range is set to drive incremental growth by appealing to a growing segment of ingredient-conscious shoppers seeking less ingredients products and great taste.

Lucy adds: “2025 is proving to be a transformative year for Quorn. This launch will reinforce our position not just as a market leader, but as the go-to for nutritious, future-fit protein.

“It’s food people love to eat, with no compromises. The range allows us to lead a new, positive conversation when it comes to Quorn, advocating for our brand in a noisy sector that’s rife with polarising health claims and misconceptions. We want to leave people thinking… ‘why choose the alternative?’”