Eat Real fires up tortilla game
Eat Real is making its biggest move yet in savoury snacking with the launch of Multiseed Tortilla Chips, marking the brand’s first new base since it was founded and signalling a major push into the £400m+ tortilla segment.
The UK free From savoury snacking brand is bringing a nutrient‑rich, seed‑led twist to one of the fastest‑growing areas of crisps, snacks and nuts (CSN).
Tortilla is now expanding at six times the rate of the overall category, driven by the rise of dip‑and‑share occasions and more foodie at‑home hosting moments. Eat Real believes the products on shelf haven’t kept pace with consumer expectations for flavour depth, ingredient quality and nutritional credentials.
A new base built for dipping
The new range is made from a blend of corn, flaxseed, sunflower seeds and quinoa, delivering a distinctive crunch and a structure designed specifically for dipping. The chips are high in fibre, HFSS‑compliant, plant‑based, gluten‑free and free from artificial ingredients — a combination still rare in the tortilla aisle.
Flavours are inspired by cookbook‑style recipes and built to complement dips, including sea salt, chilli, lime and salsa.
The range is rolling out in 160g sharing bags (RRP £2.75), launching in Morrison’s w/c 13th April and Tesco w/c 27th April, with Asda to come.
“The most dippable chip on the market”
Sandie Dilger, chief marketing officer at Proper Snacks, said the launch represents a step‑change for the brand:
“We wanted to create the most dippable chip on the market, while staying true to Eat Real’s heritage of bold flavour inspired by combinations you’d find in real home cooking. The Smoky Tomato Salsa chip is a standout for me, especially with a really good guacamole. We looked at what’s on the shelf in tortilla today and thought snackers deserve better – great ingredients, flavour-first recipes and snacks that feel just as at home on a sharing table as they do in the snack aisle.
“For Eat Real, Multiseed Tortillas are a major step forward. This is not just a new base but a completely new sub-range, with a distinctive pack design. Built around a blend of seeds and grains, it taps into growing demand for more nutritious ingredients, while bringing our real food values into everyday snacking. Entering a £400m category with this level of ambition shows the trajectory that Eat Real is on.”
Backed by the brand’s biggest campaign
The launch is supported by Eat Real’s first-ever digital display campaign, alongside a partnership with lifestyle platform Glassette, which will create content around small‑plate hosting moments. Retail activation, e‑commerce support and targeted sampling complete the most ambitious launch plan in the brand’s history.
The move follows a standout year for Eat Real. Since its repositioning in April 2025, the brand has grown +26%, expanding 15 times faster than the CSN category.
