Lantmännen Unibake expands European savoury market footprint

One of the biggest bakery groups in Europe, Lantmännen Unibake, a division of the Swedish agricultural cooperative Lantmännen, has purchased Boboli Benelux, a Dutch leader in savoury baked goods that offers clients solutions for chilled and bake-off technologies.

With a focus on Mediterranean flatbreads, such as focaccias, pizzas, and pizza crusts, Boboli Benelux has made a name for itself in the Benelux, the UK, and Germany. About 200 people work for the company, which also runs a cutting-edge bakery in Bunschoten that will be Unibake’s first location in the Netherlands.

The acquisition reflects both market trends and strategic priorities. Boboli Benelux. brings deep expertise, significant capacity, and a solid track record of growth supported by recent investments. It will serve as a cornerstone in Unibake’s expansion in the savoury segment.

Carsten Thomsen, president of Lantmännen Unibake, snoted that the acquisition of Boboli Benelux as a strong step forward in expanding the portfolio and strengthening its position in the fast-growing European bake-off market.

“Boboli Benelux is a respected company with a strong reputation and with its expertise in savoury products across bake-off and chilled technologies we are not just adding capacity, we are shaping new opportunities for growth, partnerships, and long-term leadership in this category,” Thomsen said.

Bart Hulsman, CEO of Boboli Benelux, said that joining Lantmännen Unibake is a natural next step in its journey.

“With their long-term perspective and strong values, we gain a strategic partner that shares our commitment to professionalism, innovation and sustainability,” Hulsman explained. “Together with our dedicated employees, we are well-positioned to growing our business and continue serving customers across Europe.”

Magnus Kagevik, Group president and CEO of Lantmännen, said: “This marks an important step in our strategy to drive continued growth within Lantmännen’s established businesses. By combining strengths across markets and categories, we are building a more competitive and resilient business, well positioned to expand even further and deliver long-term value both for our customers and our owners, Swedish farmers.”