Quorn’s chilled range joins ‘no artificial ingredients’

The meat-free category is facing an intense battle over nutrition. Amid growing public scrutiny regarding ultra-processed foods (UPFs) and confusing, polarising health claims, industry leader Quorn is systematically stripping artificial additives from its core products.

In its latest move to cut through the industry noise and address ingredient-conscious shoppers, Quorn has announced the return of its chilled ingredients staple: Quorn Chilled Mince, which is now free from artificial ingredients.

Launching in Tesco and Sainsbury’s, the revamp marks Quorn’s first-ever chilled product to join its rapidly growing “No Artificial Ingredients and High in Protein” range.

The primary driver behind the clean-label initiative is Quorn’s mission to reframe both the brand and the wider meat-free category as naturally nutritious, simple, and wholesome.

As the plant-based sector faces pushback from consumers wary of long, chemical-sounding ingredient decks, Quorn is leveraging its 40 years of food science to simplify its recipes. The newly formulated Quorn Chilled Mince is made with just four ingredients, offering a high-protein, high-fibre, and low-saturated-fat meal base containing only 73 kcal per serving.

Lucy Grogut, marketing director at Quorn Foods, is confident in the brand’s portfolio-wide transition: “We’re excited for the first chilled product to join Quorn’s No Artificial Ingredients range. After the huge success of our frozen range, and growing consumer demand for our Chilled Mince, we knew it was the perfect next step on this journey.”

The push into the chilled category follows the highly successful rollout of Quorn’s frozen “No Artificial Ingredients” range.

By removing additives from frozen staples like Quorn Mince (now four ingredients) and Quorn Pieces (now three ingredients), the company unlocked significant growth. According to Quorn, the brand’s recommendation score jumped by 3 points, with shoppers rating the products higher across taste, health, quality, and value.

Building on this momentum, the brand expects the newly clean-label Chilled Mince to act as an incremental growth driver, recruiting health-conscious shoppers who prefer the convenience of the chilled fixture.