The Compleat Food Group releases UK’s first range of live cultured and naturally fermented dips

With three naturally fermented, live-cultured dips from industry leader Vadasz, the Compleat Food Group is making its maiden foray into the branded dips area.

Kimchi Houmous, Super Beet Kimchi Dip and Garlic & Dill Pickle Dip are among the first-to-market products from the top chilled pickle and kimchi brand in the UK. These products were created to satisfy consumers’ increasing need for healthy, flavourful snack options.

The launch comes after consumer research revealed that 83% of current customers of pickles and kimchi (source: Vypr) would buy Vadasz-branded dips if they were available. The demand for functional foods and clean-label innovation is met by each product’s plant-based, entirely natural components, naturally fermented or live-cultured, and cold-brined vegetables as the foundation.

Vadasz’s Kimchi Houmous combines chickpeas and seasoned vegetables with Vadasz’s award-winning Kimchi. Rich, creamy and perfectly balanced, it offers an umami take on a staple format, with added gut health credentials. Unlike many creamy dips, this houmous is plant-based, protein-rich and full of fibre and healthy fats.

Vadasz’s Super-Beet Kimchi Dip blends naturally fermented beetroot, red cabbage, carrot and apple with high protein, fibre-rich cannellini beans. The earthy, creamy dip pairs perfectly with wholegrain or seed crackers, or as a side with cheese boards.

Completing the trio is Vadasz’s Garlic & Dill Dip. Inspired by Vadasz’s Two-Star Great Taste Award-winning pickles, this dip combines sauerkraut, pickles and cannellini beans for a tangy, savoury profile. Topped with garlic and dill pickled cucumber, it delivers on taste and texture while retaining the nutritional benefits of cold-brined veg.

Yvonne Adam, chief marketing officer at The Compleat Food Group, home of Vadasz, said: “Dips remain a high-volume, high-frequency category, but many products are still dominated by added sugar, preservatives and artificial ingredients.

“With this launch, we’re bringing the Vadasz magic of gut-friendly ingredients and bold flavour to a new part of the chiller with a UK first. These dips will appeal not only to our core pickle and kimchi shoppers, but also to consumers looking for better-for-you snacking that doesn’t compromise on taste.”

The dips are the latest additions to Vadasz’s range, following the launch of its fresh, spicy twist on traditional pickles, Vadasz Smacked Cucumbers, and its Hot & Chunky Kimchi, earlier this year.