Cerealto accelerates US expansion and snacking growth with Fresca Foods investment

Cerealto has made a strategic majority investment in Fresca Foods, a leading US co-manufacturer of natural and organic snacks, marking a major expansion into the US market and immediately strengthening both companies’ capabilities in high-growth snacking segments.

This partnership is a transformative step for Cerealto, shifting its focus from predominantly European to truly international, with North America expected to represent around 20% of future Group revenues.

The movement into US snacking establishes a crucial base in the world’s leading snacking market, positioning Cerealto for immediate growth. With immediate entry into organic snacking, Cerealto gains instant access to the sizable, fast-growing US natural and organic snacking market, currently valued at $31.9 billion and projected to grow significantly.

Access to a broad US customer base accelerates distribution and market penetration across the continent, particularly leveraging Fresca Foods’ established relationships.

The enhanced snacking portfolio combines highly complementary product portfolios, particularly strengthening expertise in snacking categories like snack bars, granola, crackers, and cookies on both sides of the Atlantic.

Cerealto CEO, Bosco Fonts said: “Partnering with Fresca Foods’ leadership team gives us a strong foothold in the world’s largest snacking market. The US organic snacking category is already valued at around $32 billion and is projected to grow at more than 6% annually, so this is a huge opportunity to expand our footprint globally…with around 20% of our sales set to come from the US through this partnership, this is a transformative step for Cerealto.”

Fresca Foods chairman, Todd Dutkin added: “This collaboration brings fresh investment and enhanced capabilities, enabling us to accelerate innovation and deliver a complete range of snacking solutions to customers across the US, Europe, the UK and beyond.”

Fresca Foods CEO, Brandon Viar said: “Together with Cerealto, we have the platform, expertise and shared ambition to accelerate growth as the leading co-manufacturing and private label snacking partner.”

Colorado-based Fresca Foods, which operates across five key categories including snack bars, granola, crackers, and cookies, brings its expertise in premium natural and organic products and rapid innovation. This partnership combines Fresca’s proven ability to help US customers grow their businesses with Cerealto’s global scale, creating a powerhouse well-positioned to unlock significant opportunities and accelerate innovation in the North American snacking landscape.