Sky Drinks Group acquires Hydrate Drinks Group from administration

Hydrate Drinks Group has been acquired by Sky Drinks Group Limited on 11 December 2025, after the company entered administration despite rapid growth since its foundation in 2017.

Jason Greenhalgh and Stephen Berry, partners at the Liverpool office of business recovery specialists Begbies Traynor, were appointed as joint administrators of the beverage developer and manufacturer on 1 December 2025.

Following a period in administration, the business and assets of Hydrate Drinks Group, which specialises in creating zero-sugar drinks using stevia, were acquired by Sky Drinks Group on 11 December 2025, preserving 30 jobs at the company as part of the deal. It was acquired out of administration.

The company was named on the 2024 UK Fast Growth Index, being ranked 35 out of 50 for the North West businesses. It first encountered cashflow issues due to a mechanical failure on its bottling line in 2024. Its revenue was hit again when a key client experienced major operational challenges.

Jason Greenhalgh, partner at Begbies Traynor, said: “After a difficult period, the sale of Hydrate Drinks Group to Sky Drinks Group is very positive news. The company had seen its products be sold overseas and on the shelves of major retailers before falling into distress.

“The factors that pushed it towards administration were often beyond its own control and so we were confident we could secure the rescue of the company. However, we needed to act quickly and we are grateful for the swift actions of the buyer and the directors at the company for making this work. We hope that the company and its employees can now look forward and continue to innovate in the booming zero-sugar and no-alcohol space.”

The Directors of Sky Drinks Group Ltd., said: “We are very happy to have been able to acquire the business and assets of Hydrate Drinks Group. Its scientific approach to overcoming the challenge of creating tasty, naturally- flavoured zero-sugar drinks was something we did not want to see end. It is a fantastic company and we’re very happy to help it and its employees continue to fulfil its mission of growth.

“Begbies Traynor made this as smooth an acquisition as possible and we’re grateful to the administrators for having worked in a collaborative manner to complete the deal. We’re looking forward to taking the company forward.”