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Really Indian sauces to expand distribution

Posted 24 March, 2014
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‘Really Indian’ sauces from husband and wife team, Amrik and Gursharon Rauth, are set to be launched nationwide in the UK and in Europe.

The company has increased its distribution and is expanding its manufacturing site. It is also launching a national PR and marketing campaign to raise consumer awareness.

The speciality curry sauces are made from a family recipe, which includes a blend of 15 different spices combined with fresh chillies, garlic, onions, root ginger and tomatoes. The sauces come in three strengths, mild medium or hot, and all contain less than 1% fat and no additives.

The chilled sauces have a shelf-life of 12 weeks and will retail at £2.75 for each 365g pot. Really Indian also produces a 2.3 litre catering pack for the restaurants and hotels industry, which will retail at £9.

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Food and Drink Technology