Hip Pop’s Tesco listing takes high-fibre pop range mainstream

Award-winning beverage innovator Hip Pop has officially secured a major retail listing with Tesco for its new range of high-fibre pop, marking a significant milestone in the brand’s mission to take gut health mainstream.

The Manchester-based brewery, known for its craft kombucha, is now expanding its reach with a functional soda designed to offer the pop consumers love with the probiotic benefits they need.

The launch comes as the UK’s functional drink market continues to surge, driven by shoppers moving away from high-sugar traditional soft drinks in favour of better-for-you alternatives. Hip Pop’s high-fibre pop range aims to capture this audience by combining nostalgic flavours with sophisticated, gut-friendly science.

Unlike standard sodas, each can of Hip Pop is infused with a research-backed strain of live cultures — Bacillus coagulans — known for its ability to survive the journey through the digestive system. By pairing these probiotics with natural prebiotic fibres, the drink offers a dual-action approach to supporting the microbiome.

The range, which includes standout flavours like Tropical Peach and Pink Grapefruit, is tailored for a modern palate. Each serving is low in calories, contains no artificial sweeteners, and is 100% vegan, ticking the boxes for the growing clean label consumer base.

The partnership with Tesco represents a strategic leap for Hip Pop, moving the brand from specialty health stores into the primary impulse-buy chillers of the UK’s largest grocer. For the retail sector, the listing highlights a clear trend: gut health is no longer a niche health food category but a core demand for the everyday shopper.

“Our mission at Hip Pop has always been to introduce people to better, gut-friendly soft drinks that don’t compromise on taste, so launching in Tesco, the UK’s biggest supermarket chain, is a milestone that we are very proud of. We’re excited to bring Hip Pop to even more people across the UK, and to see this momentum in the soft drink space continue to grow,” co-founder Emma Thackray shared.

As the UK juice and smoothie category continues to evolve, high-fibre pop ranges are increasingly seen as the next frontier for growth. With its vibrant branding and functional credentials, Hip Pop believes it is well-positioned to lead this charge, offering a bridge for consumers who find kombucha too tart but want more than just empty calories from their soft drinks.

The rollout is being supported by an omni-channel marketing campaign focused on the feel-good factor of functional fizz, reinforcing Hip Pop’s status as one of the most exciting players in the UK’s rapidly maturing gut-health arena.