Hip Pop launches high-fibre drinks with DC Studios

Gut-friendly soft drink brand, Hip Pop, is set to launch two co-branded cans in collaboration with DC Studios’ highly anticipated film ‘Supergirl’, in theatres this summer from Warner Bros. Pictures.

Launching right in time for sunny spring days, Hip Pop’s limited edition, gut friendly, Yellow Sun Lemonade is made with real zesty lemon juice, has no added sugar or sweeteners and is high in fibre.

Limited edition, co-branded cans of their best-selling Berries and Cherries flavour will also be released alongside the Yellow Sun Lemonade.

Hip Pop’s low-calorie, high fibre drink range is made with real fruit and designed to support gut health. Unlike conventional sodas, which are often full of sugar and artificial ingredients, Hip Pop’s cans are a guilt-free alternative to the well-loved pick-me-up.

Designed to empower sippers to unleash their power within, the launch precedes ‘Supergirl’s’ June 2026 cinema release, in which ‘An unexpected and ruthless adversary strikes too close to home, Kara Zor-El, aka Supergirl, reluctantly joins forces with an unlikely companion on an epic, interstellar journey of vengeance and justice.’

The functional drink market is demonstrably booming (functional drinks represent just 1% of total UK soft drinks but contribute 10% of total category growth (Nielsen Total Coverage, 52 w/e Dec 2025)), and award-winning brand Hip Pop is at the very forefront of this revolution, having doubled growth for their third consecutive year in 2025.

With an increasing number of customers opting for healthy alternative soft drinks over sugar filled sweetened drinks, and with summer rolling around, Hip Pop x Supergirl Yellow Sun Lemonade makes for the ultimate health-conscious alternative for sunny days spent outside.

Consumer availability: Hip Pop x Supergirl’s limited edition cans are available to order from 30th March 2026 at drinkhippop.com and TikTok Shop for £20 for 12 cans.