Zerolys bottles open new opportunities for brands

Zerolys has entered the sustainable packaging market with the launch of its new plastic‑free paper bottles, targeting consumer packaged goods brands seeking alternatives to PET and composite materials.

Zerolys’ biomaterial, named Phyber, is constructed from engineered plant fibres. The plant‑fibre bottles are designed for a wide range of food and drink applications, including beverages, sauces, dairy alternatives and dry goods.

The company’s technology uses moulded plant fibres to create a rigid, lightweight bottle structure that is fully recyclable in standard paper streams. Unlike hybrid paper bottles currently on the market, which rely on plastic liners or closures, Zerolys’ format is positioned as completely plastic‑free, offering brands a mono‑material solution that aligns with tightening regulatory requirements and retailer sustainability targets.

Zerolys says the bottles deliver the barrier performance required for liquid and semi‑liquid products through a proprietary plant‑based internal coating. The design is intended to maintain product integrity while avoiding the use of petroleum‑based materials. The bottles can be customised in shape, colour and embossing, and the company states they are compatible with existing filling lines depending on product type.

The launch comes as demand grows for fibre‑based packaging solutions that offer a clear end‑of‑life pathway and reduced carbon footprint. With consumers increasingly seeking plastic‑free options and brands under pressure to decarbonise packaging portfolios, Zerolys’ entry into the market signals further momentum behind plant‑fibre innovation.

The company is positioning its new bottle as a scalable alternative for CPG brands looking to transition away from single‑use plastics without compromising on performance or shelf appeal.