Coca-Cola teams up with Every Can Counts

In a bid to boost recycling among consumers, Coca-Cola Enterprises (CCE) supported its Coca-Cola UK Christmas truck tour with a new initiative developed in partnership with Every Can Counts.

Volunteers from CCE and Every Can Counts engaged with members of the public about recycling whilst they queued to claim their free sample of Coca-Cola product available at the truck tour stops. They were on hand to pose quiz questions along with handy recycling facts, and in return visitors received a free gift, including fridge magnets, transferable tattoos or a recycling wheel which helps to clear up confusion around which materials can and can’t be recycled at home.

The recycling initiative took place at eight stops on the Christmas truck tour across Great Britain, and also involved a choir and photo experience alongside sampling of Coca-Cola, Diet Coke and Coke Zero.

Every Can Counts is a partnership between drink can manufacturers and the recycling industry, which aims to encourage the public to recycle more.

Giustina Diana, recycling manager, CCE GB, says, “For many people the arrival of the Coca-Cola Christmas truck is a sure sign that Christmas is coming. Coca-Cola prides itself on spreading happiness during the festive period and we wanted to add a new element to the celebrations this year by engaging the public in the important matter of recycling.

“We hope that by discussing recycling with the public in a fun and memorable way they will take away some useful tips on how they can recycle more at home and overcome some of the confusion which can sometimes surround recycling.”

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