New size for small households
Tetra Pak has extended its Tetra Brik Aseptic Edge family with the launch of Tetra Brik Aseptic 500 Edge, designed to meet the needs of smaller households.
By 2020, the average number of children globally per household is forecast to be one, down from 1.9 in 1980. Single person households and couples without children are forecast to experience the highest rate of growth, almost doubling to top 330 million during the same period.
Austria-based dairy company Berglandmilch is first on the shelf with the new package, using it for its premium milk brand Formil.
Josef Braunshofer, managing director of Berglandmilch, says, “In the recent years we have witnessed a significant shift in the way consumers buy their milk – many more are looking for smaller pack sizes due to the decreasing size of households. The new Tetra Brik Aseptic 500 Edge is exactly what we have been looking for.”
