Fruit cider launched

Brewer Molson Coors has launched Carling British Cider – Orchard Fruits, the second flavoured version of its original cider product.

Jim Shearer, brand director, Carling at Molson Coors UK, comments, “Cider is an exciting category and continues to attract more and more consumers with the fruit cider category registering 30% year on year growth. In response to this demand, we’re launching Carling British Cider – Orchard Fruits.

“We believe that the recipe for success for the Carling British Cider portfolio is recognisably British flavours that are simply described and distinct in their flavour profile.”

Available across the UK, the new cider is 4% ABV and will be sold in single 500ml bottles.

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