New website targets next generation

UK food manufacturing skills body The National Skills Academy for Food & Drink has launched its new Tasty Careers website as part of an integrated communications campaign designed to attract more young talent into the industry.

Food and drink manufacturing is now the UK’s largest manufacturing sector employing 400,000 people with an annual turnover of £76 billion. With many in the workforce nearing retirement, the industry needs 170,000 new recruits in the next five years – including 45,000 managerial and professional roles.

The new website offers a free online recruitment platform for industry businesses advertising entry level jobs including general vacancies, apprenticeships, posts for new graduates, internships, student placements and work experience opportunities.

Businesses already advertising full time, entry level positions include Nestlé, William Jackson Food Group, Lantmannen Unibake, Arla, Bakkavor and Morrisons.

“The new Tasty Careers site is a one stop shop for young people making crucial job and study choices. It offers comprehensive information on the huge variety of careers available in food manufacturing, including case studies of young people already progressing in their first job,” says the Academy’s head of marketing, Amy Crooks. “It not only generates interest but provides a route to action by providing simple and easy access to live job opportunities.”

Skills Academy CEO, Justine Fosh, adds, “The gap between what young people perceive food manufacturing to be all about and the reality has been an industry bugbear for many years, and Tasty Careers dispels the myths head on. We are a secure growth industry offering a wide variety of exciting, worthwhile careers with competitive salaries and excellent career prospects.”

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