ROUND-UP: Packaging

Here is your weekly round-up of Packaging news. If you have a news item you would like to submit for next week’s round-up, please contact Carly Wood at carly@bellpublishing.com.

  • Organic dairy brand Rachel’s has unveiled its first packaging redesign in five years across the full range, including its big and small pots, Divine Rice and Divine Desserts.
  • Cubanisto, the rum flavoured beer from AB InBev, has added a new sleek can to its range.
  • Polish snack manufacturer Importaco Poland has chosen a rigid plastic pack from RPC Bebo Polska for its range of dried fruits and nuts.
  • The Coca-Cola Company has unveiled the world’s first fully recyclable PET plastic bottle made entirely from renewable plant materials.
  • German chocolate manufacturer Halloren Schokoladenfabrik has chosen Innovia Films’ Propafilm RCU as part of the packaging for its new collection of Oh là là chocolates
  • More than half (57%) of consumers are aware that limited edition products are used by brands to increase product sales and almost a third (30%) feel that they are a marketing ploy, according to research conducted by Instantly.

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