Last year only two thirds of consumers had even heard of non-alcoholic beer, now that figure is 3-in-4. Awareness of non-alcoholic spirits and wine has also grown significantly.
75% of Britons said they prefer to always, or mostly, drink in the comfort of their own home.
Even with the lockdown lifted in part, 2020 seems to have changed consumers on a longer-term basis and their preference to cook at home.
A telling survey of 5,000 consumers by EIT Food across ten European countries identifies people’s shopping behaviours.