Fingers snack pack

Burton’s Biscuits has unveiled a new snack pack concept for its Cadbury Chocolate Fingers range after collaborating with Parkside.

The Snap & Go packs comprise four 31g PP trays with complementary lidding films that have been created to tap into the on the go snacking market, while offering portion control features for consumers and strong on shelf aesthetics for retailers.

Parkside developed the printed lidding film, comprising a laminate structure and perforation pattern, which could only be created thanks to the company’s multi-directional laser capability. In addition, its PET heat seal lidding film can be sealed to all tray materials, including PP.

Parkside also played an instrumental role in advising about the tray design, which has been developed to look like a Cadbury Finger and offers optimum performance in combination with the film.