Orange colours launched

KleurCraft has launched new orange colour ingredients for healthy and clean label products. Developed to reduce beta-carotene content in food and beverage, the range promises bright hues in a low beta-carotene formula that allows food manufacturers to reformulate in line with the latest concerns over beta-carotene consumption.

With a carefully cultivated neutral flavour profile, the company says the range of orange ingredients has exceptional functional properties and requires no added emulsifiers in applications.

A liquid or powder concentrate of carrot and other colouring foods, the new ingredients can be labelled as food ingredients.