Oreo in thin format

Oreo is introducing Oreo Thins, a thinner and more delicate Oreo cookie with a layer of creamy filling.

Said to be ideal for the mid afternoon ‘nibbling’ occasion, the product answers consumer desire for a lighter everyday treat, while still delivering on great Oreo taste.

Oreo Thins will be launched in two popular Oreo flavours – Original Vanilla and Chocolate Creme – and will be available in a 48g pack.

Helen Potter, Oreo senior brand manager at Mondelēz International, says, “With this launch, we aim to recruit under 45s, those consumers that are currently buying Oreo for their family but now offering a product that they can purchase for themselves and, in turn, continue to drive growth within the category.”