Martini introduces non-alcoholic Aperitivo
Bacardi-owned brand Martini has announced the launch of its Martini Non-Alcoholic Aperitivo, as consumer demand for non-alcoholic options continues to rise.
The two new premium non-alcoholic Aperitivo drinks are inspired by 150 years of Martini expertise in wine and herbs and have been created for consumers who are choosing not to drink alcohol, but still want to enjoy a sophisticated and refreshing drink or cocktail.
Taking the same quality wines used in Martini’s classic vermouths, the alcohol is gently removed and infused with a selection of sustainably sourced botanicals, made with 100% natural flavour.
The Vibrante Martini is a blend of natural botanicals balanced with Italian Bergamot, making a characteristically fruity Martini aperitivo and the Floreale Martini entwines the sweetness of Roman Chamomile with botanicals to create a floral flavour.
Nick Stringer, global vice president of Martini, said: “In the past, deciding not to drink alcohol meant a fizzy water while everyone else enjoyed cocktails; or staying at home on a Friday while your friends go out and enjoy aperitivo time. But times are changing, and consumers don’t want to feel like they are missing out when they are being more mindful about their drinking.
“At the heart our iconic brand is the idea of Martini Time – bringing friends together, in the real world, to enjoy Aperitivo at the start of an evening. This launch is all about providing choice for consumers, ensuring they can still enjoy Martini Time, whether they are drinking alcohol or not.”
Ivano Tonutti, Martini’s master herbalist, commented: “As pioneers of non-alcoholic vermouths, almost 100 years ago, we’ve drawn on our expertise to revitalise the Aperitivo with our distinctive Italian style. With Martini Non-Alcoholic Vibrante and Martini Non-Alcoholic Floreale, we wanted to create deliciously complex drinks that retain the very essence of our vermouths.”
Master blender, Beppe Musso, added: “We have selected quality ingredients – wines, botanicals and herbs. We carefully remove the alcohol from the wine before adding the botanicals and herbs to preserve the authentic aroma and taste. The result is unmistakably Martini – but without the alcohol.”
Martini Non-Alcoholic Vibrante will be available from Ocado, from March 2020. RSP £10.
