Carlsberg Britvic’s Spring trio to boost categories

Beverage powerhouse Carlsberg Britvic has announced a wave of new product launches across its beer and soft drink portfolios, signalling a strategic focus on flavour intensity and adventurous taste profiles to drive retail growth this spring.

From a limited-edition craft beer trio to a bold expansion of the Tango and Lipton brands, the group is leveraging its most iconic assets to capture shifting consumer preferences, particularly among Gen Z shoppers seeking premium and exotic beverage experiences.

1. Brooklyn Brewery: the limited-edition craft trio

Brooklyn Brewery is expanding its UK craft offering with three distinctive, limited-run brews: Bel Air Sour (5% ABV), Fonio Rising Double Pilsner (6.4% ABV), and the award-winning Black Chocolate Stout (8.4% ABV). The launch is designed to help retailers tap into the trade-up opportunity within the craft beer sector.

Anna Cheatley, marketing controller for craft & ale at Carlsberg Britvic, commented: “Craft drinkers are constantly exploring – they want distinctive styles and limited products that bring something new to the category. These new additions not only reflect the vibrant, creative spirit of Brooklyn but are designed to stand out on-shelf, helping retailers to drive sales.”

• Availability: 440ml cans (£3.25 – £4.25 RRP) from March throughout 2026.

2. Tango Sours: a bold move into zero-sugar intensity

In the carbonates aisle, Tango is launching Tango Sours, a zero-sugar range available in Watermelon and Tropical flavours. Positioned with the tagline “Brace yourself, it Tangs back,” the range aligns with Tango’s new visual identity aimed at recruiting younger consumers.

David Laidler, brand director of carbonates at Carlsberg Britvic, stated: “Tango has always been known for its bold personality – and we’re dialling that up with this latest launch. With its striking design and punchy sour hit, the range is built to disrupt the fixture and command real attention on shelf.”

• Availability: March (4x330ml multipack and 1.5L bottles) and May (500ml bottles).

3. Lipton Iced Tea: tapping into ‘Tropical’ demand

Expanding the UK’s leading iced tea brand, Lipton has introduced a new Tropical flavor—a blend of mango and passionfruit. The launch aims to capitalize on the increasing popularity of exotic soft drink profiles and enhance the “mealtime occasion” for retailers.

Clare Brosnan, brand director – hydration at Carlsberg Britvic, said: “Tropical flavours are seeing huge popularity across the category, and we’re confident shoppers will love our latest addition. The flavour is available in multiple formats to suit every moment, whether it’s grabbing a bottle on-the-go with a lunchtime meal deal, or enjoying it at home with an evening meal.”

• Availability: Rolling out now in 500ml (standard and PMP) and 1.25l formats.

By simultaneous launching high-intensity soft drinks and specialised craft ales, Carlsberg Britvic is demonstrating a dual-pronged approach to the retail sector: driving high-frequency, on-the-go soft drink sales while encouraging premium, at-home discovery moments in the beer aisle.