CCEP targets evening occasions with premium Coca‑Cola Zero

Coca‑Cola Europacific Partners (CCEP) is sharpening its focus on evening consumption with the relaunch of Coca‑Cola Zero Caffeine Zero Sugar across Great Britain — a move designed to unlock incremental, later‑day soft‑drink occasions and appeal to consumers seeking mindful, caffeine‑free refreshment. 

Rolling out now, the brand’s refreshed black‑and‑gold pack design positions the drink as a more sophisticated choice for night‑time moments, from post‑work unwinding to dinner‑table pairing. The redesign spans all existing formats and aims to help shoppers quickly identify a cola that delivers full flavour without caffeine or sugar. 

CCEP’s strategy centres on the insight that Brits increasingly value their evening rituals — whether catching up on TV, relaxing after exercise or socialising at home — and are actively seeking non‑caffeinated options that still feel indulgent and “special”.  

“Our relaunched Coca‑Cola Zero Caffeine Zero Sugar is specifically designed to meet this demand,” said Charlotte Butt, senior brand rand manager for Coca‑Cola Great Britain, highlighting the drink’s role in supporting “mindful enjoyment” without compromising taste. 

The relaunch also plays a commercial role in broadening the brand’s repertoire. According to Rob Yeomans, VP of commercial development at CCEP GB, the variant is already growing by 36% and worth almost £10m, with strong potential to attract shoppers who enjoy cola but want to moderate caffeine intake later in the day.  

“This is about targeting incremental occasions, later in the day, while removing barriers to entry,” Yeomans said, adding that the bold new look strengthens differentiation across the Coca‑Cola portfolio on shelf. 

To amplify the relaunch, Coca‑Cola Zero Caffeine Zero Sugar has partnered with the upcoming 007 First Light video game. The can will appear in‑game from April to May 2026, while limited‑edition packs feature QR codes offering shoppers the chance to win themed prizes via the Coca‑Cola App — including custom consoles and exclusive digital content. 

With its sleek aesthetic, caffeine‑free formulation and entertainment‑driven activation, the relaunch positions Coca‑Cola Zero Caffeine Zero Sugar as a go‑to evening soft drink — giving retailers a clear opportunity to drive basket spend in a traditionally under‑leveraged part of the day.