Market insight: don’t let food processing affect texture

Texture enhances food’s sensory experience and actually determines how people consume food products.
Texture is a key attribute of food and drink products. Arguably as important as taste, texture is often the first and lasting impression consumers have, and is linked to various sensory properties including touch, movement and sound. Texture intensifies how taste is experienced, influencing perceptions around quality and freshness and making food ‘come to life.’ … Market insight: don’t let food processing affect texture
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