Innocent tops environmental packaging poll

Packaging professionals have named ‘Innocent’ their most admired brand for its environmental approach to packaging, according to a new survey.

Put together by packaging trade show firm easyFairs, the survey questioned 289 packaging professionals, asking them a number of questions – one of which was to name a brand that they really admired for its green packaging approach.

In response, ten per cent suggested the ‘Innocent’ brand, followed by Marks & Spencer (seven per cent) and Kenco (five per cent).

“Innocent has made tremendous steps over the last few years in making its packaging better for the environment, from using food grade recycled plastic in their bottles, to making their cartons from 100 per cent Forest Stewardship Council certified material,” says Matt Benyon, managing director at easyFairs UK and Ireland. “It also has a very strong sustainable packaging policy in place.

“What impresses me most, is that we asked all those surveyed to name any brand they like, so to have 10 per cent come back saying ‘Innocent’ is quite amazing. It just shows how Innocent gets things right in not only the green packaging side of things, but also conveying its green message to its peers and consumers.”