Mega-merger, mega-opportunity

IFF has completed its mega-merger with DuPont’s Nutrition & Biosciences (N&B) business to form a combined company that will continue to operate under the IFF name.

IFF described this as “pivotal” for its ambitions to expand beyond flavours. What does that mean in reality?

Andreas Fibig, IFF chairman and chief executive officer, says the union will redefine the industry and create a leading ingredients and solutions provider across a broad range of end-markets.

The company believes that these will support the success of the four divisions, one of which is Taste, Food & Beverage, which will now be called Nourish.

IFF says the new identity for Nourish aligns the division with the enhanced capabilities to create the future of food and beverage experiences.

IFF has already strengthened its position following the Frutarom acquisition, a provider of flavours, savoury solutions and natural taste solutions for the food and beverage industry. The combination, also sees a strengthening of the position in the nutritional ingredients where there is now a full suite of natural product offerings to private label customers.

The move creates opportunities in various food and beverage sectors including – the rapid consumer-driven industry evolution toward healthier, “better for you” products.

Through R&D, the combined company is expected to significantly increase customer speed to market, create new efficiencies in product development and provide  consumer insights for next generation products.

The company will also have prime positions across attractive enzymes, soy proteins and probiotics categories.

It’s an exciting time to build the new company and create a leader, as IFF puts it. The team can certainly extract its expertise to address customer needs and potentially redefine the industry.

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