New products
English Spirit launches caramel rum liqueur
As with all the rums in the English Spirit collection, pure sugar cane molasses has been used as a base to achieve richness and complexity.
New UK brand launches range of vegan and fair trade canned wines
New UK brand HUN is launching a range of new canned wines that appeal to millennial consumers of on-the-go drinks. HUN will be the only canned wine on the market that is both vegan and fair trade.
Plant-based nutrition brand launches Sproud Unsweetened milk alternative
Sproud, the low carbon footprint, pea-protein milk alternative, has launched its new Sproud Unsweetened – a UK and European first in that it contains zero sugar.
Trip launches first on-demand CBD store of its kind in partnership with Deliveroo
Trip, the UK’s leading premium CBD brand, has launched a partnership with Deliveroo, making its products available via the delivery service from 20 May in London, Manchester and Leeds.
Beavertown Brewery launches Staycation IPA
Staycation was created by Beavertown during lockdown in London to bring a taste of the tropical to UK living rooms.
Perfectly Clear continues to drive flavoured water market with new TV campaign
Perfectly Clear has set its sights on further establishing itself as a clear alternative in the flavoured water category.
Myprotein and Swizzels join forces in world-first partnership
Myprotein and Swizzels have launched a world-first partnership to bring a sweet treat without the guilt, to the masses.
Pladis launches new range of McVitie’s loaf cakes
Pladis is expanding its bestselling McVitie’s Cake range with the introduction of new larger-format loaf cakes.
Nestlé launches Life Cuisine and new Lean Cuisine meals in the US
Nestlé is also introducing new and improved meals from Lean Cuisine, with more than half of the brand’s portfolio to be relaunched.
Laird Superfood announces organic ground coffee with functional mushrooms
Crafted with premium Peruvian coffee beans, the Organic Ground Coffee with Functional Mushrooms is available in dark and medium roast.
Pernod Ricard UK adds trending brands to portfolio of Premium+ spirits
Pernod Ricard UK is adding to its non-alcoholic range with the first new variant of CEDER’S since the brand launched in 2018.
Kopparberg brings hard seltzers to market
Kopparberg wants to reinvigorate the hard seltzer category in the UK as more brands start to appear or announce plans to take on the market.
Hard seltzer that revolutionised the US launches in UK
The White Claw Hard Seltzer brand launched in the USA in 2016, disrupting the beverage alcohol industry with what has been coined as “the hard seltzer revolution.”