New products
Walker’s Shortbread introduces new snacking option
Wee Shorties to bring the ‘Joy of Shortbread’ with the launch of range.
Pork Farms to drive category growth with two new recipes
New additions developed to increase frequency of purchase and engage a younger audience.
Pasta Nostra shakes up instant snack pots category
New range of instant snack pots presents retailers with an opportunity for incremental profit.
Fast-growing Flipz brand now includes a limited-edition cinnamon bun flavour
pladis is looking to excite existing shoppers and recruit even more newcomers.
Perfectly Clear unveils its latest line of drinks designed for kids
Dino Water is designed to encourage little ones stay hydrated and get more vitamins in their diet.
Heineken UK introduces new flavour of Strongbow cider – Strongbow Strawberry
Strongbow Strawberry aims to recruit new consumers with a mainstream option.
pladis breaks with tradition with flavour fusion for Jaffa Cakes
McVitie’s Jaffa Cakes Cola Bottle Flavour created to drive penetration among younger shoppers.
Three Robins makes a splash in the kids smoothies scene
Ambient smoothies are designed to be easily be added to lunchboxes or backpacks when consumers are out and about.
Mummy Meegz introduces highly anticipated new Vegan M&Ms
Available in both chocolate and peanut flavour, the new M’Z Gems have been created with creamy Mummy Meegz “M!lk” chocolate.
All Things Butter moves into sweet butters category with Cinnamon Bun flavour
The new range has been developed by Great British Bake Off 2018 finalist, Ruby Bhogal.
The Famous Grouse launches new Sherry Cask Finish in Morrisons
The Famous Grouse Sherry Cask Finish has been created with mixability in mind to introduce the drink to the next generation of whisky drinkers.
Budweiser Brewing Group introduces Brutal Fruit Cider to stimulate growth
Brutal Fruit addresses the needs of younger shoppers who are searching for brands that deliver on flavour.
Gold Standard Nutrition adds Panko Chicken to chicken bites offer
Trial listings within Co-op and Spar.
Munchy Seeds launches new table top range
New Need Seeds range includes five single seed varieties.