Liquid I.V. is accelerating its international growth with a major European rollout, bringing its science‑backed electrolyte drink mixes to millions more consumers as demand for functional hydration continues to surge across the region.

Launching this month in Spain, Germany, France, Sweden and Iceland, the expansion builds on the brand’s strong performance in the UK and Italy and marks Liquid I.V.’s presence in 15 global markets. The move reinforces the brand’s leadership in the fast‑growing powdered hydration category and its commitment to making effective, science‑supported hydration more accessible worldwide.

Liquid I.V. has rapidly reshaped the US hydration landscape since 2015, becoming the #1 powdered hydration brand in the US and driving category growth across multiple international markets. In the UK, it has been the top growth driver in powdered hydration over the past year, signalling strong consumer appetite for convenient, functional wellness solutions.

Gaurav Raisinghani, CEO of the Wellbeing Collective International at Unilever, says the European expansion reflects both consumer demand and the brand’s scientific credibility: “Following the strong momentum we’ve seen in the UK, we see a significant opportunity to bring Liquid I.V.’s science‑backed approach to enhanced hydration to more consumers across Europe. As increasingly active, on‑the‑go lifestyles drive demand for convenient and effective wellness solutions, Liquid I.V. is uniquely positioned to lead the next phase of growth in functional hydration.”

At the heart of the brand’s innovation is a growing programme of hydration science. Liquid I.V. has completed 15 clinical studies to support its formulations, including research into its latest patent‑pending Sugar‑Free range designed to deliver effective hydration without sugar. This evidence base underpins the brand’s commitment to developing products that meet rising consumer expectations for trustworthy, science‑supported wellness.

“Consumers are intentional about the products they choose, especially in wellness,” Raisinghani adds. “Liquid I.V. is continuing to invest in science and clinical research to develop products that deliver on our brand promises – great taste and enhanced hydration. Our goal is to help raise the standard for hydration solutions consumers can trust.”

As part of the European rollout, Liquid I.V. will introduce both Hydration Multiplier and Sugar Free through leading retail partners. Spain and Germany will launch via Amazon, with Spain also available through Costco. France, Sweden and Iceland will launch through Costco.

The expansion marks the next step in Liquid I.V.’s ambition to shape the future of functional hydration globally — science‑backed, locally relevant and designed for modern, active lifestyles.