Kopparberg launches beer offering
Swedish cider specialist Kopparberg is bringing its fruit expertise to the beer category, with the launch of new Kopparberg Fruit Lager.
Launching in the UK from mid April with an ABV of 5%, the new product will be available in a Lemon & Lime flavour and aims to extend the drinking occasion in the spring and summer months for younger millennial drinkers by giving them a refreshing alternative to other lagers on the market.
Jodie Alliss, senior marketing manager at Kopparberg, comments, “Our research demonstrated that fruit is still a hit with our millennial drinkers, as our fruit ciders remain number one in the category.
“By launching Fruit Lager, we are extending the drinking occasion for those consumers via an innovative product that combines subtle premium lager bitterness with Kopparberg’s expertise in fruit refreshment that fans know and love.”