Cadbury resurrects bar for summer

Cadbury Dairy Milk is bringing back an old favourite – Cadbury Dairy Milk Tiffin – to help drive excitement and growth within the tablets category this summer.

Available from 1 June, the limited edition 95g tablet combines the classic tastes and textures of biscuit and fruit smothered in Cadbury Dairy Milk chocolate.

The bar was available in the UK over a decade ago and is being brought back to the market due to consumer demand. Only a limited number will be produced, so when it’s gone, it’s gone – helping to bring a new burst of excitement to the category in the summer months.

Matthew Williams, marketing director at Mondelēz International, says, “We know that consumers are looking for new tastes, experiences and textures so with its classic recipe, we believe this limited edition tablet will deliver an exciting eating experience.

“Cadbury Dairy Milk Tiffin was a huge success with consumers, so much so that consumers have been appealing for its return on social media over the last few years! Retailers should stock up now to make the most of the opportunity.”