Two NPDs from Philadelphia

Soft white cheese brand Philadelphia is bringing two innovations to the category this spring, with the launch of products ideal for sharing occasions.

Philadelphia Flip & Dip is designed to bring a fun and fresh twist to dipping, whereby the product is flipped upside down to release delicate and lightly whipped Philadelphia topped with one of three sauces. Perfect for dipping into, the product is available in three variants: Sweet Chilli, Mexican Salsa and Caramelised Onion.

To complement the new range, the brand is also launching Philadelphia Simply Dip. The new packs include creamy yet lightly textured Philadelphia in two variants: Olives and Herbs. They provide an ideal way to tap into consumer needs for a savoury snack that can be enjoyed as a delicious dip in any sharing occasion.