Sunny D relaunch promotes high vitamin D content

Sunny D is being relaunched to promote its high vitamin D content and fusion of citrus fruits.

With health professionals concerned about levels of vitamin D in UK diets, a 250ml glass of Sunny D contains vitamins A, C, D and E and is only 48kcal per 250ml glass.

The new look Sunny D will be available in Tangy Florida, Fruity Mango and Juicy Passion, flavours.

To coincide with the relaunch, Sunny D will be advertising in women’s consumer titles throughout August, in addition to running a promotional social media campaign.

1 litre PET bottles of Sunny D will be available at a retail price of £1.27, 500ml bottles for £1.05.

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