Wrigley unveils Strawberry Starburst

Mars owned confectionery brand Wrigley has announced the UK launch of Starburst Strawberry, following the product’s successful introduction in the US earlier this year.

The limited edition packs will be made up solely of strawberry flavoured sweets. Pink packs filled with Starburst Strawberry will be available in single (45g), hanging bag (150g) and sharing pouch (165g) formats, including price marked pack options.

Dan Newell, Wrigley confections marketing manager, notes, “Berry flavours continue to perform well in the UK, and represent a huge sales opportunity for retailers.”