Primera introduces LX910e colour label printer

Primera Technology, manufacturer of specialised digital colour printers, has announced LX910e, its newest desktop colour label printer.

LX910e is said to be Primera’s fastest-ever desktop colour label printer. It has been developed to handle labels with a width of 19 mm (0.75”) up to 21 cm (8.25”). This latest addition can print a 10.16 cm x 7.62 cm (4” x 3”) label with 50% coverage in approximately three seconds.

In addition, ink costs are said to be the lowest ever from Primera. This is due to a new, ultra-high capacity ink cartridge. On the same 4” x 3” label, cost per label is around €0.03 each.

Typical applications include product labels for coffee, wine, water, bakery, confectionery, meat and cheese.

LX910e retains a number of advantages:

  • Print Speed: best-in-class throughput at up to 11.4 cm (4.5”) per second.
  • Print Quality: Horizontal banding is virtually eliminated – even on the faster print speeds.
  • Interchangeable Dye or Pigment Inks: with a simple swap-out of ink cartridges, LX910e can print with dye-based ink for vibrant colour. Or, choose pigment ink for maximum durability against water and UV light. Both types of ink work interchangeably on the same printer.
  • Single Ink SKU: LX910e utilises an ultra-high capacity single CMY ink tank. Only one ink tank will need to be replaced and kept on-hand instead of two or four. This keeps inventory simple and makes ink swaps fast and easy, the company says. Process black uses no more ink than a separate black ink tank would for printing the same amount of text or graphics.
  • Low Maintenance: users get a brand new print head each time they change the cartridge, simplifying maintenance and lowering on-going operating costs.
  • Metal Case: instead of a cheaper plastic case that can break, LX910e has a tough, steel case with industrial-grade power-coated paint.

LX910e sells for €2395.00 (MSRP) and is available worldwide through Primera’s authorised distributors and resellers.

Primera Europe continues to offer 24 months warranty (the standard 12 months plus additional 12 months for free upon product registration on its website) for all European units.

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